Saudi National Day: 23 September and the unification of the Kingdom
- National Day marks the 1932 unification under King Abdulaziz
- Green flags, fireworks and national pride across the Kingdom
- A major season for brand campaigns and retail offers
Every year on 23 September, Saudi Arabia celebrates its National Day, commemorating the unification of the regions of the Kingdom under King Abdulaziz Al Saud in 1932.
A short history
Beginning with the recapture of Riyadh in 1902, King Abdulaziz united most of the Arabian Peninsula over three decades. In 1932 the country was officially named the Kingdom of Saudi Arabia.
Celebrations
- Buildings and streets lit in green
- Fireworks, air shows and concerts
- Families wearing green and carrying the national flag
For businesses
National Day is an important marketing season. Brands launch special offers and patriotic campaigns, so plan creative work and stock in advance and respect the national symbols in your designs.
Frequently asked questions
Is National Day an official holiday?
Yes, it is an official public holiday.
Are there rules for using the flag in marketing?
The Saudi flag carries the Shahada (declaration of faith), so it must be treated with great respect and should not be printed on disposable items.
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